Stolen Product Images on eBay: Find and Report Them
Other eBay sellers are using your photos to list their own stock or fakes. Here's how to find every listing and use eBay's rights owner tools to remove them.
Document each eBay listing using your photos, then report it through eBay's VeRO programme, which lets rights owners request removal of infringing listings. Search across eBay's regional sites too, since the same seller often lists on several.
How to report stolen images on eBay
Find the listings
Search eBay for your brand and product names and run a reverse image search on your best photos. Note the item number, seller and site for each match.
Capture evidence
Screenshot the listing, image gallery and seller profile. Save the item number and date, since listings are often ended when a seller is contacted.
Prove ownership
Have your original photo files and the dates you first published them ready.
Report through VeRO
eBay's Verified Rights Owner programme lets rights owners submit notices of claimed infringement. List every item number in one notice where possible.
Check the other eBay sites
eBay operates separate regional sites. Search the UK, Australia, Germany and others for the same seller.
Why eBay sellers copy photos
Sellers reuse a brand's photography to make used, grey-market or counterfeit stock look official. Buyers trust professional photos, so your images help someone else's listing sell.
Stolen photos on eBay often appear alongside prices well below retail, which is a warning sign for counterfeit goods.
Tips for faster removals
- List each item number in the notice instead of describing the listing.
- Say clearly which photos are yours and where they were first published.
- Report trademark misuse separately if fake goods are involved.
- Keep a record of each notice and reply.
Spot eBay listings using your photos automatically
Frequently asked questions
How do I report someone using my photos on eBay?
Use eBay's VeRO programme, where rights owners submit a notice of claimed infringement listing the items and the work they infringe.
Do I need to be a brand owner to use VeRO?
VeRO is for rights owners. Copyright owners of product photography can use it for photos even if they don't hold a registered trademark.
Can eBay remove all of a seller's listings?
eBay can remove infringing listings and may act against sellers with repeated infringements. Documenting every listing helps show a pattern.
How can I find eBay listings using my images?
Search manually with reverse image tools, or use monitoring software that scans eBay on a schedule and alerts you to new matches.
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