DMCA template

DMCA Takedown Notice for Stolen Product Photos

A copy-and-send template plus the exact steps to get stolen product photos removed from marketplaces, stores and websites.

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Quick answer

A valid DMCA notice identifies your original photo, gives the URL of the infringing copy, includes a good faith statement and a statement made under penalty of perjury, and carries your contact details and signature. Send it to the platform's designated copyright agent or the website's host.

How to send a DMCA notice for stolen photos

1

Confirm you own the photo

You must own the copyright or be authorised to act for the owner. Keep your original files and publication dates on hand.

2

Collect the infringing URLs

List the exact page or listing URL for every copy. Screenshot each one before you send anything.

3

Find the right recipient

For marketplaces, use their reporting form. For an independent site, find the host's designated copyright agent or abuse contact through a WHOIS or hosting lookup.

4

Send the notice

Use the template below. Include every required element, since incomplete notices are often ignored or rejected.

5

Track the response

Keep a record of when you sent it and any reply. If the content isn't removed, escalate to the host or registrar.

What a valid DMCA notice must include

Under US law, a notice generally needs all of the following:

  • Identification of the copyrighted work you own.
  • Identification of the infringing material and where to find it.
  • Your contact information.
  • A statement that you believe in good faith the use isn't authorised.
  • A statement, under penalty of perjury, that the notice is accurate and you're authorised to act.
  • Your physical or electronic signature.

Common mistakes that get notices rejected

Missing URLs, sending it to the wrong address, describing your work vaguely, or leaving out the sworn statement are the usual reasons. Sending one notice per infringing site keeps things clear, and attaching screenshots helps reviewers act quickly.

DMCA takedown notice template

Replace the bracketed parts with your details. Send it to the platform's designated copyright agent or the website host.

Subject: DMCA Copyright Infringement Notice

To the Designated Copyright Agent,

I am writing to notify you of copyright infringement on your service.

1. Copyrighted work
I am the owner of the copyright in the following photograph(s): [describe the images, e.g. "product photographs of the X range"], originally published at: [URL of your original].

2. Infringing material
The following material on your service uses my work without authorisation: [URL of each infringing page or listing]

3. Request
I request that you expeditiously remove or disable access to the infringing material.

4. Statement of good faith
I have a good faith belief that the use of the material described above is not authorised by the copyright owner, its agent, or the law.

5. Statement of accuracy
The information in this notice is accurate, and under penalty of perjury, I am the owner, or authorised to act on behalf of the owner, of the exclusive right that is allegedly infringed.

Contact details
Name: [your full name]
Company: [company name]
Address: [postal address]
Email: [email address]
Phone: [phone number]

Signature: [electronic or physical signature]
Date: [date]

This template is general information and not legal advice. Only send a notice for material you genuinely own or are authorised to enforce. Knowingly false claims can carry legal consequences.

How ImgGuard helps

Skip the manual work of writing and tracking notices

Detect infringing copies automatically instead of hunting for URLs.
Generate a notice from each match, pre-filled with the evidence.
Track each takedown from sent to resolved in a case.
Escalate repeat offenders with the full history behind you.
FAQ

Frequently asked questions

Is there a free DMCA takedown notice template?

Yes. The template on this page includes each element a notice generally needs. Replace the bracketed details with your own and send it to the right recipient.

Where do I send a DMCA notice?

Marketplaces have their own reporting forms. For independent websites, send it to the host's designated copyright agent, which you can find through a hosting lookup.

Do I need a lawyer to file a DMCA notice?

No, you can file one yourself. A lawyer can help with disputes, counter-notices or repeat infringers.

What happens after I send a notice?

The platform usually removes or disables the content and tells the uploader, who may file a counter-notice. Keep records of everything you send.

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